Reputational Diagnosis · ACA™ Framework
HACERP™
ACA Applied Diagnosis
A strategic reputation analysis tool for communicators and organisations
HACERP™ is the strategic public relations diagnostic methodology created by Sonia Yánez Blum, integrating the ACA™ Framework to evaluate an organisation's reputational position before algorithms. It is the starting point for understanding where you stand and where you need to go.
Who is it for?
This diagnosis is for you if…
HACERP™ is designed for those making reputational decisions in environments where AI already defines the narrative.
CEOs & executives
Need to understand their reputational exposure to AI and what language models say about their organisation.
Communications directors
Want to align their communication strategy with the criteria LLMs use to build narratives.
Organisations in transition
Facing reputational crises, mergers, leadership changes or AI-driven visibility challenges.
Deliverables
What do you get?
Within 5 working days you receive a structured, actionable diagnosis of your algorithmic reputational position.
- Reputational diagnosis across 3–5 LLMsAnalysis of how the main AI models (ChatGPT, Claude, Gemini, Perplexity, among others) represent your organisation.
- Narrative gap identificationDifferences between your organisation's official narrative and the perception algorithms construct.
- ACA™ opportunity mapEvaluation across the 4 pillars of the ACA™ Framework: priority improvement areas with measurable reputational impact.
- Immediate action recommendations30-day roadmap with concrete steps to improve your algorithmic position.
- 60-minute working sessionVideo call with Sonia Yánez Blum to review findings and define strategy.
ACA™ Framework
The 4 pillars of the diagnosis
Traceability
Can algorithms trace and verify the sources that define you?
Narrative coherence
Is your story consistent across all digital surfaces?
Content depth
Do you have sufficient indexable evidence to support your authority?
Currency & relevance
Is your digital presence current and aligned with LLM criteria?
Investment
Pricing and format
HACERP™ — ACA Applied Diagnosis
Session + initial diagnosis · Delivery in 5 working days
- Diagnosis across 3–5 main LLMs
- Written report with gap analysis
- Opportunity map (4 ACA™ pillars)
- 30-day action recommendations
- 60-min session with Sonia Yánez Blum
- Professional PDF delivery
Do you know what AI says about you?
Algorithmic reputation is no longer optional. It is the new battlefield of strategic communication. The first step is knowing where you stand.
Request diagnosis