Personal branding has become an omnipresent concept in the professional field. It is defined as the reputation and identity that a person builds throughout their career, through their values, skills, achievements and online presence. In the digital age, the personal brand of professionals becomes critically important. Platforms such as LinkedIn and social networks have democratized the projection of a professional image. User-generated content helps shape self-perception among global audiences. This “personal brand” is no longer optional: it is a necessity for anyone looking to grow and compete in today’s fast-paced job market. A strong personal brand communicates the unique value of a professional. It allows you to differentiate yourself, generate visibility, attract opportunities and manage your own reputation. Personal branding has become so decisive that it is even redefining the corporate game. Corporate digital reputation Digital reputation has become a key aspect for companies in the digital age. Platforms like Glassdoor allow employees and former employees to share opinions and ratings of companies, which has a direct impact on their image and ability to attract and retain talent. Public trust in brands is also influenced by digital reputation. According to the Edelman Trust’s annual barometer, people trust human profiles more than anonymous corporate figures. This highlights the importance of companies projecting an authentic and human digital identity to gain the public’s trust. In short, companies cannot afford to neglect their online reputation. They must actively monitor what is said about them online and participate in the conversation to protect their brand and credibility. Digital reputation is now an essential tool to defend corporate identity in the digital environment. Personal brand and corporate reputation Employees’ personal brand can have a positive or negative effect on corporate reputation. Employees are brand ambassadors and represent the company’s values ​​and culture. When employees cultivate a strong personal brand that reflects corporate values, they re