AI Governance — Blum Digital PR

AI usage protocols your organization can defend before regulators, clients and auditors

EU AI Act · ISO 42001 · NIST AI RMF · Policies adapted to your operation

AI governance in communications requires written protocols, validation criteria and clear accountability frameworks before teams use AI tools in their daily work. Blum Digital PR designs and implements those frameworks aligned with EU AI Act, ISO 42001 and NIST AI RMF, adapted to the actual operation of agencies, consultancies and companies with public profiles.

What is included

Adapted governance framework

Design of the AI usage framework specific to the organization: which tools can be used, for what tasks, with what level of human oversight and under what review criteria. The framework starts from the initial AI Diagnosis and is built on the team’s operational reality, not generic templates.

Institutional responsible-use manuals

Internal documentation defining ethical AI use for the organization: principles, limits, quality criteria and escalation procedures. Written in operational rather than legal language so any team member can understand and apply them from day one.

Differentiated policies by profile

Specific policies for three internal profiles: employees (everyday use), executives (decision-making with AI) and suppliers (contractual and audit requirements). Each policy is an independent document, approvable by management and updatable as regulations change.

Regulatory alignment and annual audit

Review of the framework against EU AI Act (mandatory from August 2026 for organizations operating in Europe or serving European clients), ISO 42001 and NIST AI RMF. Includes annual compliance audit and regulatory update.

For whom

  • Communication agencies and consultancies with European clients or operating under European regulation.
  • Companies with public profiles where teams already use AI without a documented internal policy.
  • Communications directors and operations directors who need to present a concrete governance framework to their committees.
  • Organizations pursuing ISO 42001 certification or EU AI Act compliance.

How we work

  1. AI Diagnosis — Assessment of current regulatory maturity and AI usage in the team. Delivered in 5–10 business days.
  2. Framework design — Development of the governance framework and differentiated policies. Duration: 10–16 weeks depending on scope.
  3. Implementation — Support for internal communication and team adoption of the framework.
  4. Maintenance — Optional retainer for updates following regulatory changes and annual audit.

Next step

The entry point is the AI Diagnosis, which includes a regulatory maturity assessment. From that diagnosis comes the governance framework: not a template, but the document your organization can present to any external stakeholder.

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Author: Sonia Yánez Blum, researcher in algorithmic reputation and public relations. ORCID 0000-0002-6695-8129